2.3.47.2, 2017-10-10 18:26:25

Cookie policy.

Cookie policy.

A cookie is a small data record that is saved on your end device and contains data such as personal page settings and login information, for example. These data records are produced and sent to you by the web server which you connected to using your web browser. We generally use cookies to analyse interest in our web pages and to make our web pages more user-friendly. You can also access our web pages without enabling cookies. However, if you want to use our web pages in full and in the most convenient way possible, you should accept cookies that allow you to use certain functions or make the website easier to use. You can find information on the purpose of the cookies we use in the overview below.

By using our web pages with your browser set to accept cookies, you agree to the use of these cookies. Most browsers are set by default to accept all cookies. However, you can adjust your browser settings in such a way that cookies are displayed before being saved, only certain cookies are accepted or declined, or cookies are automatically declined.

We would like to remind you that changes to the settings always only relate to the browser you change them in. If you use various different browsers or change your end device, you will have to change the settings again. You can also delete cookies from your data storage device at any time. Please refer to your web browser’s help function for information on cookie settings, how to change these settings and how to delete cookies.

An explanation of the most frequently used types of cookies is provided in the following for your reference:

1. Session cookies

While you are active on a web page, a session cookie is temporarily stored in your computer’s memory; this contains a session ID so, for example, you do not have to log in again for each page you access. Session cookies are deleted when you log off, or cease to be valid upon the automatic expiration of your session.

2. Permanent or protocol cookies

Permanent or protocol cookies save files on your computer until the scheduled expiration date. The cookies enable web pages to remember your information and settings the next time you visit. This makes it easier and quicker to access the web pages; for example, there is no need to re-adjust the language settings for our portal each time you visit. When the expiry date elapses, the cookies are automatically deleted when you visit the web page that created them.

3. Third-party cookies

Third-party cookies come from providers other than the operator of the web page. For example, they may be used to collect information for advertising or generate custom content and web statistics.

4. Flash cookies

Flash cookies are stored on your computer as data elements of websites that use Adobe Flash Player. Flash cookies are not time-limited.

The following cookies are used on this website:

Name des Cookies
Verwendungszweck
Speicherdauer
Art des Cookies
_ga

This cookie is used for Google Analytics to distinguish between users.

2 years
Third-party cookie
_gat

This cookie is used for Google Analytics to slow down the request frequency from the player.

1 day
Third-party cookie
_gid
This cookie is used for Google Analytics to distinguish between users.
1 day
Third-party cookie
pikas
Pixel cookie to identify a unique session. It is used for analytical evaluation.
Session
Session cookie
pikau
Pixel cookie to identify a user. It is used for analytical evaluation.
1 year
Permanent or protocol cookie
pa-session
Pixel cookie to save a session ID for pixel analytics.
1 year
Permanent or protocol cookie
pa-user
Pixel cookie, to save a user ID for pixel analytics.
1 year
Permanent or protocol cookie
X-Mapping-gnlafph.piksel.com
This cookie is a Secure Socket Layer (SSL) tracker for uniquely identifying the user.
Session
Secure-Cookie
C
This cookie checks whether the user’s browser supports cookies.
60 days
Third-party cookie
TPC
This cookie checks whether the user’s browser supports third-party cookies.
14 days
Third-party cookie
GCM
This cookie indicates whether it is necessary to initiate a renewed cookie match with AdForm partners.
1 day
Third-party cookie
token
This cookie contains a token for ensuring the security of the opt-out.
Session
Third-party cookie
otsid
This cookie contains a list of advertiser IDs for which a user-based opt-out exists.
unlimited
Third-party cookie
uid
This cookie contains the user ID.
60 days
Third-party cookie
cid
This cookie also contains the uid, for compatibility purposes.
60 days
Third-party cookie
SR<RotatorID>
This cookie contains information for presenting sequential rotators and supports AdForm in not exceeding daily values for clicks and impressions.
1 day
Third-party cookie
UserID1
The cookie sets a unique anonymous ID for a website visitor. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected is used for analysis.
1 year
Third-party cookie
OT_3539
Sizmek cookie, which counts how often the user was exposed to this VersaTag in the current session. If users were exposed to several (different) VersaTags, they have several cookies.
90 days
Third-party cookie
OT_XXXX
Sizmek cookie with corresponding counter values in case of multiple contact.
90 days
Third-party cookie
OT2
This Sizmek cookie contains information on all users who encountered VersaTags. The cookie contains the ID and total number of views for each VersaTag.
90 days
Third-party cookie
U2
This is a Sizmek user identification cookie. It contains a unique user ID for each user that allows us to set cookies.
90 days
Third-party cookie
sc_store
Caching of the selected question/answer combination in the case of an application reload.
Session
Session cookie
SmartUID
This cookie contains an anonymous, unique ID for a website user. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected in this way is used to present custom content (anonymously).
unlimited
Permanent or protocol cookie
smartSignalsUid_77447CA7-AB6B-4CAD-B6AC-EAAE97359715
This cookie contains an anonymous unique ID for a website user. This ID is used to continue to identify users across different sessions and track their activities on the website. Data collected in this way is used to analyse and improve the site.
unlimited
Permanent or protocol cookie
sd_contindiv
This cookie contains information that is used to customise the website's content for users.
unlimited
Permanent or protocol cookie
sd_contindiv2
This cookie contains information that is used to customise the website's content for users.
unlimited
Permanent or protocol cookie
bbo_campaign
Caching of anonymous background information for forms on the website.
30 minutes
Session cookie
cgndta
These cookies contain information about whether a user has been shown a Volkswagen banner as part of an offsite campaign (e.g. retargeting).
unlimited
Third-party cookie
_at_id.smartdigital.vwde_live.d72b
This cookie contains information that is used to customise the website's content for users.
unlimited
Permanent or protocol cookie
s2_user
This cookie contains an anonymous, unique ID for a website user.
unlimited
Permanent or protocol cookie
s2_srccmpgn
This cookie contains information that is used to customise the website's content for users.
1 month
Permanent or protocol cookie
_at_id.smartdigital.meinauto.6124
This cookie contains information that is used to customise the website's content for users.
unlimited
Permanent or protocol cookie
sd_nps_client
This cookie is used for random sample testing for continuous website improvement.
unlimited
Permanent or protocol cookie
SMARTDIGITAL_ENSIGHTEN_PRIVACY_BANNER_VIEWED
This cookie is set after the user has concluded the cookie policy notification.
1 year
Permanent or protocol cookie
SMARTDIGITAL_ENSIGHTEN_PRIVACY_Functional and Performance Cookies
This cookie is set when the user has disabled the “functional and performance cookies” category.
1 year
Permanent or protocol cookie
SMARTDIGITAL_ENSIGHTEN_PRIVACY_Marketing Cookies

This cookie is set after the user has disabled the “marketing cookies” category.

1 year
Permanent or protocol cookie
OptTrackNotification
This cookie is used to manage display of a confirmation dialogue for the tracking settings.
1 year
Permanent or protocol cookie
SmartChatRef

Cookie contains anonymous statistics of user interaction with SmartChat.

120 minutes
Session cookie
SmartChatVisit

Cookie contains anonymous statistics of user interaction with SmartChat.

Session
Session cookie
SmartChatChatSession
Functional cookie for active chats.
Session
Session cookie
SmartChatNoProactiveChat

Functional cookie for active chats: flag to avoid proactively prompting visitors again.

Session
Session cookie
SmartChatChatPoll

Functional cookie for active chats.

Session
Session cookie
SmartChatChatMessage
Functional cookie for active chats, in order to retain started messages during page change.
Session
Session cookie
SmartChatChatView
Functional cookie for active chats.
Session
Session cookie
SmartChatUserEmail
Functional cookie for active chats. E-mail address is pseudonymised, in case it is given proactively by the user.
1 year
Permanent or protocol cookie
SmartChatBanned
Functional cookie for active chats: Mark users who should be banned from active chats.
1 month
Permanent or protocol cookie
SmartChatChatWindow
Functional cookie for active chats: Chat box position.
30 minutes
Session cookie
SmartChatHistory

Functional cookie for active chats to receive messages in minimized mode.

1 year
Permanent or protocol cookie
SmartChatMinimizeStashCookie
Wird zum Betrieb von Live Chats benötigt, um im minimierten Modus neue Nachrichten zu erhalten
Session
Session cookie
AMCV_1D59171B520E91320A490D44%40AdobeOrg
Cookie contains anonymous statistics of user interaction with SmartChat.
2 years
Permanent or protocol cookie
AMCVS_1D59171B520E91320A490D44%40AdobeOrg
This cookie is used to distinguish between users.
Session
Session cookie
vw_cookie_policy
Is set when a user agreed to the use of cookies.
1 year
Permanent or protocol cookie
demdex
Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modelling, reporting, etc.
180 days
Permanent or protocol cookie
dextp
Audience Manager sets this cookie to record the last time it made a data synchronization call.
180 days
Permanent or protocol cookie
dst
Adobe Audience Manager sets this cookie when there's an error sending data to a destination.
180 days
Permanent or protocol cookie
_dp
This is a temporary cookie. Audience Manager tries to set the _dp cookie to determine if it can set other cookies in the demdex.net domain in a third-party context. When _dp is set it contains a value of 1. Audience Manager reads this value and immediately removes the cookie. If the _dp cookie is not present, Audience Manager knows it cannot set cookies.
0

Session cookie

s_cc
The cookie determines if cookies are enabled in the user’s browser settings.
When session ends
Session cookie
s_dl
The cookie stores the number of days since a user last visited the webpage.
When session ends
Session cookie
s_sq
The cookie stores information about the previous links on the pages being measured that were clicked on by the user. This information is used to compile a ClickMap. An Adobe Analytics ClickMap is a graphic representation of the total number of clicks by a user on the site.
When session ends
Session cookie
s_vi
The cookie tracks users by determining the “Unique Visitor” ID. This issues an ID and a timestamp. This allows Adobe Analytics to identify a user on a returning visit.
2 years
Permanent or protocol cookie
s_fid
The cookie tracks users by determining the “Unique Visitor” ID. The cookie is a fallback cookie in case the s_vi cookie normally used for this purpose is blocked.
2 years
Permanent or protocol cookie
s_depth
The cookie counts the number of pages the user has opened during the visit. Each time the user opens a new page the size of the visit is increased by 1.
When session ends
Session cookie
s_invisit
The cookie identifies whether the user is calling up the domain for the first time. The value in the cookie is either TRUE or FALSE.
When session ends
Session cookie
s_ppv
When a customer leaves a page the cookie stores the percent of the page viewed by the user. This is relevant, e.g., for pages where the user can scroll down (percent per page viewed).
When session ends
Session cookie
s_tbm
The cookie identifies the marketing channel through which the user accessed the page. One possible marketing channel is paid advertisements on Google.
30 minutes
Permanent or protocol cookie
s_vnum
The cookie stores the number of visits by a Unique Visitor. This makes it possible, e.g., to capture return frequency of a visitor over a 30-day period.
30 days
Permanent or protocol cookie
sc_appvn
The cookie stores the number of visits per application. Each application measured by Adobe Analytics is given a tracking name.
2 years
Permanent or protocol cookie
sc_cmdep
The cookie identifies the combination of marketing channel and campaign. One possible marketing channel is paid advertisements on Google. One possible campaign is a banner ad by Volkswagen on an external site.
When session ends
Session cookie
sc_pCmp
The cookie identifies the previous campaign tracking code. The campaign tracking code is captured, e.g., when a customer clicks on a banner ad from Volkswagen on an external page to access the Volkswagen target page.
7 days
Permanent or protocol cookie
sc_prevpage
The cookie identifies the Volkswagen page previously visited by the user (previous page).
When session ends
Session cookie
sc_prop32
The cookie identifies the current application. Car-Net is one application captured in Adobe Analytics tracking.
When session ends
Session cookie
sc_tsev
The cookie enables or is the prerequisite for calculating the time spent on a visit using the sc_tsv cookie.
When session ends
Session cookie
sc_tsv
The cookie stores the time spent on a visit to the website based on the information from the sc_tsev cookie.
When session ends
Session cookie
sc_c68
The cookie issues a custom timestamp for the visit. The date and time of the visit to the page are recorded. This makes it possible to track the sequence of the actions of the anonymous user. The cookie is set once at the beginning of the visit to the page.
When session ends
Session cookie
sc_tsp
The cookie issues a current timestamp for the customer’s visit. Unlike the sc_c68 cookie, this cookie is set at the beginning of each individual page view so that the duration of the visit to the page can be measured.
When session ends
Session cookie
sc_v0
The cookie stores the current campaign tracking code. One example of a campaign is a click on a Volkswagen banner ad on an external page.
When session ends
Session cookie
sc_v44
The cookie stores the content of the “intcmp” URL parameter. “Intcmp” stands for an internal campaign (e.g. teaser on a Volkswagen page).
When session ends
Session cookie
sc_v49
The cookie stores the content of the “vanity” URL parameter. “Vanity” stands for a Volkswagen internal domain other than volkswagen.de.
When session ends
Session cookie
sc_ttc
The cookie records how much time was needed to configure a customized vehicle using the configurator.
When session ends
Session cookie
TrackingOptOut
The cookie shows whether a visitor has deactivated the Adobe Analytics tracking feature.
2 years
Permanent or protocol cookie
carnet_country
The cookie is used to store the user's country and language selections.
1 year
Permanent or protocol cookie